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Introduction
Marketing is vital in any industry if you want to be successful, and job hunting is no different. To ensure you get your dream job, you must market yourself well. You are your product, and the better you sell yourself, the greater the chance of nailing that interview and getting hired. Here are some tips on how to market yourself so that potential employers will be interested in what you have to offer:
Create a CV/resume that stands out
Your resume is one of the most essential marketing tools you have. It should be attention-grabbing, well-written, and free of any errors.
Optimising your profile section on a CV is essential to making a good first impression. And the AIDA copywriting framework provides an ideal structure to ensure it has the necessary components to stand out.
It begins with Attention. Get the reader’s attention by doing something unexpected. “Do you need to streamline your supply chain performance and slash costs?” is much more intriguing than “I can improve your supply chain and reduce cost.”
Interest is then developed by elaborating further on why you’re qualified for the position. Then, continuing the example, “I’ve a track record in optimising supply chains, reducing costs by 25%, and improving performance by 120%. And I can do the same for you.”
Afterwards comes Desire: emphasising why the employer should choose you over other applicants. A useful way to achieve that is to think about the company’s problems and how you can solve them. For example, “A weak supply chain causes massive problems with customer service and can affect sales. Imagine your service teams enjoying coming to work and your sales teams selling a service with confidence and pride.”
Lastly, Action urges employers to reach out or suggest the next steps for further consideration. Of course, it’s a little tricky in a CV/resumé to say something like “Contact me now!”. But you could do it subtly by saying, “I’d love to answer more of your questions about the benefits I can bring to your company.”
Following the AIDA structure is a guaranteed way to get your CV noticed.
Make sure your online presence is strong
Intrigued? Let’s talk
To find out how our tried, tested and trusted insight and innovation can deliver you the brightest sales and marketingtalent call
01905 381320 or email info@martinveasey.com.
If you’re looking for a job, you should take advantage of LinkedIn. It’s the world’s leading business networking service, connecting professionals all over the globe and making it easy to find relevant job opportunities in your industry.
You can connect with recruiters and decision-makers at companies that you want to work for, use resources such as “skills endorsements” and “Recommendations” to build an online resume, join groups to stay up-to-date on industry trends and companies hiring in your field, take courses that bolster relevant skills you need for potential roles and so much more.
When used correctly, LinkedIn is a valuable tool to help expand your network reach and land the job of your dreams!
Get involved in your industry
Networking is one of the smartest ways to help yourself land a new job. Attending industry events and connecting with professionals can open up many opportunities for future work. While it might be intimidating to meet new people, building a good rapport with someone can get your resume in front of the right person and be the difference between getting an interview or not.
Taking advantage of these events means leaving room for possibilities and getting yourself out there. Doing a bit of research beforehand can go a long way. Learn about what these potential employers do and who they are, and seek ways to start conversations. All of these demonstrate an interest in the industry.
Do Your Research
One of the most important aspects of marketing yourself is doing your research. This means you should research the company you’re applying to and the role you’re applying for. For example, if you’re applying for a marketing position, it would be beneficial to research the company’s marketing strategy and see how you could fit it. Additionally, it’s essential to be up-to-date on industry news and trends so that you can speak confidently about your skills and experience.
Practice Makes Perfect
Finally, don’t forget to practise! Job interviews can be nerve-wracking, but they’ll be a lot less daunting if you take some time to prepare beforehand. Practice answering common interview questions with a friend or family member so that you can confidently go into your interview.
Summary
The ability to market yourself well is essential to succeed in today’s job market. By following these tips, you can ensure that potential employers are interested in what you offer and are more likely to give you the job over other candidates. So get started today on creating a solid resume, boosting your online presence, and showcasing your skills and accomplishments.
Intrigued? Let’s talk
To find out how our tried, tested and trusted insight and innovation can deliver you the brightest sales and marketingtalent call
01905 381320 or email
info@martinveasey.com.
I am highly recommending any candidates to work with Martin Veasey Talent Solutions, as they understand the candidate career objectives and match the skills required with the desired employer.